SEO is an acronym for Search Engine Optimization which refers to the process of enhancing traffic on your website that will increase your website’s visibility. It will also improve your ranking in search engines. Basically, it is a process of optimizing the website to gain traffic to your website which will boost your business values.
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It refers to the SEO which used techniques and methods to improve your ranking in the search engines that are not against of search engine guidelines.
This type of SEO refers to the process of analyzing weakness in the algorithms of search engines to get high rankings for a website. This method direct clash with search engine guidelines.